I want to spend some time with South Arcade. Formed in Oxford in 2021, the band went viral for videos of their band practices. They also performed at BBC Radio 1's New Music Live in Halifax, West Yorkshire in November 2024. Their debut E.P., 2005, was released last year. I am going to end with a review for that E.P. I want to start out with some interviews. Going back to December, South Arcade chatted with Kerrang! about their year and what lies ahead:
“2025 is the South Arcade takeover!”
Vocalist Harmony Cavelle’s proclamation isn’t wrong. While 2024 has been an unbelievable time for the Oxford Y2K core trailblazers, plans are already in place to take the band’s rise even higher. Truly, this time next year, they could be anywhere.
Joined by guitarist Harry Winks, bassist Ollie Green and Oodie-wearing drummer Cody Jones, South Arcade meet Kerrang! amid a “crazy week of announcements” to take a breath and look back at how they got here, as well as what’s on the horizon.
“I think the beginning of the year was pretty tough,” admits Ollie, “because there’s no definites in this world, and especially doing music. But when it all started getting a bit better is when we stopped worrying. There’s a lot of pressure to have a good TikTok or good whatever, and it was the moment we sort of went, ‘Let’s just try and enjoy it, and capture the bits we enjoy.’”
It’s an approach that’s worked wonders. With the quartet picking up new fans and followers thanks to a steady string of superb singles throughout 2024, not to mention behind-the-scenes social media videos inviting people in their brilliantly chaotic world, South Arcade are killing it on every level.
And, crucially, they’ve proven that online numbers can translate into reality, as they found out when they stepped onstage at August’s Reading & Leeds to a packed BBC Music Introducing crowd. (If you want an idea of just how well that went, next year they’re coming back to play the main stage.)
Today, South Arcade cap it all off with their debut EP 2005 – a six-track release that collates their five latest singles, and the new title-track. Here, the band tell us all about it, and reveal why they’re so excited to take it across the world next year.
“I don’t know if I’ve got a suitcase big enough,” laughs Harmony. “I need to buy some new clothes! We’re excited to have a proper plan, and meet all these new people. It’s gonna be incredible…”
How would you rate 2024 for South Arcade? From the outside looking in, it feels like everything’s pretty much exploded…
Harmony: “Definitely! It’d be rude not to give it a 10/10, right? Well, it’s a 10 so far, I don’t know if anything will change in the rest of the month (laughs). But honestly, I don’t think we could have asked for more this year. The support we’ve had – whether it’s from people coming to gigs, or online, or whatever – we’ve been so lucky. People have really been reacting to the videos we’ve been doing, and the music… I don’t want to jinx anything, but it’s all gone very well! We’ve been very lucky.”
Has it all caught you off guard, or did you start the year like, ‘Things are going to happen for us’?
Harry: “I think stuff like numbers online doesn’t really feel real until you see people in the crowd. We had our first gig back at Reading & Leeds after some stuff had happened on TikTok, and we got to see the new audience that we’d gained for the first time, and that was really special.”
Cody: “I cried. In a good way! It was one of those things that you can’t really comprehend – it’s just, ‘Oh my god, this is crazy.’”
The whole year has probably been like that – just constantly going, ‘How do I process this?’
Harmony: “Oh yeah, definitely. We totally set out at the start of the year, ‘Come on, guys, we’re gonna really hammer this home and do everything we can.’ But like Harry said, until you step out on that stage and see people’s mouths actually moving along, it feels so surreal! But also, I think it’s spurring us on for next year, going, ‘How can we take this to the next level?’”