FEATURE:
BRAT Summer
IN THIS PHOTO: Charli xcx/PHOTO CREDIT: Yasmin Istanbouli
The Role of Women in the Rise of U.K. Physical Music Sales
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2024 was one…
PHOTO CREDIT: Andrea Piacquadio/Pexels
with distinct features. In terms of the music that was ruling, women were very much on top. When it came to the best-reviewed albums and the music making the biggest impressions, women were dominating. I suspect this will continue throughout this year. An article from The Guardian caught my attention. Not solely reviving a decline in physical music, the role of women in music last year at least did ensure that there was a revival at the very least:
“Charli xcx’s Brat summer may have given way to cold winter, but the success of albums by female artists helped arrest a two-decade-long decline in sales of physical music.
Women led the way in recorded music this year, according to the British Phonographic Industry (BPI), topping the singles chart for 34 out of the 52 weeks and accounting for half of the top 20 albums for the first time.
Albums by female artists including Taylor Swift, Sabrina Carpenter, Charli xcx and Billie Eilish were the engine room of growth as combined sales of streaming and physical music rose by nearly 10% to smash past 200m albums or their equivalents as measured by the BPI.
Amid the encouraging numbers, the BPI sounded a note of warning that the government’s proposals to allow artificial intelligence firms to sidestep copyright rules put the UK’s powerhouse recorded music industry at risk.
But despite the looming digital threat, sales of analogue formats – led by vinyl – performed strongly.
Vinyl sales have risen for 17 successive years and increased rapidly again, up 9% to 6.7m units. Swift’s The Tortured Poets Department led the pack, beating Oasis’s first album, Definitely Maybe, amid excitement around the band’s reunion.
CD sales have been in steep decline in recent years but were down by just 300,000 to 10.5m, led by Coldplay’s Moon Music. Factoring in 182,000 sales in other formats such as cassettes, sales of recorded music in physical form rose by 1.4m to 17.4m, the first increase in two decades”.
Some might say that the best-selling album by women are from huge acts. That doesn’t really matter. They have contributed to much to the industry in terms of money generated. If people are buying vinyl and especially C.D.s and cassettes, then it is worth heralding these major artists. They have ensured that valuable physical formats remain vibrant and relevant. I don’t think it is a case of the physical format being desirable because it seems old-fashioned. Fans want to have this tangible connection to the music. This article explores the dominance of women last year:
“This year’s list not only celebrates musical diversity but also highlights the significant contributions of female artists across a number of genres. From Taylor Swift’s introspective The Tortured Poets Department to Charli XCX’s bold and unapologetic Brat, women have been leading the charge with boundary-pushing, genre-defying work. It’s also worth noting that across the pond Beyonce has become the first black woman to have an album top the country charts.
Why representation matters and is good for the industry
For decades, conversations about gender disparities in music have pointed to the underrepresentation of women. Female artists often face challenges in achieving the same level of visibility and industry support as their male counterparts.
In 2024, however, the narrative is shifting. This increase in representation is significant because it paves the way for a new generation of young women to see themselves in these roles. It normalizes success for female artists at the highest levels, creating a more equitable and inspiring musical landscape.
The strong presence of women on this year’s charts signals a growing appreciation for diverse voices in music. Women like Chappell Roan and Sabrina Carpenter bring unique perspectives and stories, while established artists like Taylor Swift and Billie Eilish continue to grow and develop.
As we move into 2025, let’s hope this momentum continues, ushering in an era where women’s success in music isn’t a surprising headline but an established norm”.
I suspect that this year will keep physical formats alive. I do hope so. It is not surprising women dominated last year. I think that they have been producing the very best music. Not to say men have been insignificant. One cannot discount them. In terms of originality and impact, women have been in charge. Their fanbases more dedicated, passionate and loud. So much dedication from them. It does lead to the question as to how this clear success and dominance translates this year. Festival bills are still not where they should be. Headline slots not automatically correcting and balancing. I do think that the industry needs to look at the facts. That women have been selling so many albums and producing such amazing music. Artists like Charli xcx creating this phenomenon and, in the process, perhaps the greatest album of 2024 with BRAT. I suspect that a festival like Glastonbury will have at least one female headliner, though there should be more. Other major festivals will drop the ball. It is a conversation we keep having but shouldn’t have to! Across the industry, more respect to women and more opportunity. Ensuring that there is far less sexism and misogyny. That there is not clear imbalance in various corners. Year on year, women are providing music with something truly special. The fact that they have contributed significantly to the health of physical music alone should be rewarded this year. Though, as the music industry is inherently sexist, it might take a while to shift. It is long overdue, but when it comes to the amazing women in the music industry, they need to be…
GIVEN them their dues.