FEATURE:
Lord Only Knows
Beck's Odelay at Thirty
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IT is exciting…
IN THIS PHOTO: Beck in 1996/PHOTO CREDIT: Martyn Goodacre
marking the thirtieth anniversary of one of the best albums of the 1990s. There is no doubting that Beck’s Odelay holds that title. In terms of its reviews and how it was received. How it endures to this day. Odelay was released on 18th June, 1996. The fifth studio album from Beck, it contains classics such as Devil’s Haircut and Where It’s At. I want to bring in a few reviews/features for this extraordinary album. Although Odelay only just made the top twenty in the U.K. and U.S., it received a lot of positive reviews. One of those albums that has gained this incredible legacy. I am not sure why it was not a top ten in 1996. However, there is not denying the impact it has made on artists since its release. In 2008, Rolling Stone spoke with Beck about the newly reissued classic. He provided a guide to each track. I cannot get the full version of the feature, though I can provide a taster:
“I thought Odelay might be the last time I got a chance to make a record,” Beck says of his 1996 album. “I was acutely aware that I was thought of as a one-hit wonder.” But almost twelve years later, Odelay is the definitive Beck album, full of funk, noise and sliced-up jokes. It’s now receiving the deluxe reissue treatment, with an edition that adds nineteen outtakes, remixes and B sides.
Beck reminisces about his landmark disc at the Hollywood studio where he’s quickly recording a new one with a producer he declines to name. “We’re not going to get sidetracked,” he says. “This one might be coming out sooner than people would think – definitely this year.” Today, he’s working in a modern facility full of expensive blond wood; back in 1995, it was the smallest room in the Silver Lake, L.A., house of the Dust Brothers (Mike Simpson and John King), the production team behind the Beastie Boys ‘ Paul’s Boutique. “It was tiny,” Beck says. “And one wall, floor to ceiling, was all records.” Although Beck emphasizes that “a lot of Odelay was played, not sampled,” many of those records were called into service, from Them’s version of “It’s All Over Now, Baby Blue” (the organ part became the backbone of “JackAss”) to a sex-ed. album called Sex for Teens (Where It’s At), which provided the funniest bits of the single “Where It’s At.”
The reason they had so much time to listen to records? The trio was using an early version of Pro Tools: After every take, the computer required about a half-hour to compile the data. Technology aside, Beck says he doesn’t feel like much time has passed: “When I go back to it, not a lot feels different. I’m into the same things, you know what I mean?”
“RAMSHACKLE”
The last track on Odelay was salvaged from an earlier set of sessions. “It was a whole record’s worth of stuff, somewhere between Big Star, Pavement and Nirvana.” That lost disc was almost finished when Beck first hooked up with the Dust Brothers. “ Odelay was very informal. I just showed up one day with the slide guitar and a couple of harmonicas, and we started working.”
“.000.000”
This Sabbath -style freakout, originally a B side to “Devils Haircut,” was recorded at the Beastie Boys’ L.A. studio. “It had a big skate ramp in it,” Beck recalls. He isn’t sure how one would pronounce the song’s title and can’t even decipher the words anymore. “There were definitely lyrics, and they were very meaningful. I think.”
“DEVILS HAIRCUT”
The recording of the album was split in half by Beck going on the 1995 Lollapalooza tour. “Everything we did before was very complex — we would spend weeks on each track. When I came back, we did a bunch of songs really quick in two weeks. We did ‘Devils Haircut’ and ‘New Pollution’ back to back in two days.”
“THE NEW POLLUTION”
Odelay’s third single had some of its most inscrutable lyrics, like “She’s got a cigarette on each arm.” “Most of the vocals on the record were scratch vocals,” Beck says. “We just grew attached to them.”
“GOLD CHAINS”
A previously unreleased track featuring the chorus “I’m going back home with my gold chains swinging.” “We went back and mixed that. It was never a serious album contender — we were just fucking around one day.”
“BURRO”
This “Jack-Ass” B side was a Spanish translation of the song, rerecorded with a mariachi band from an L.A. Mexican restaurant. “I tried to sing it straight, but I got carried away. I ended up sounding like Mario Lanza”.
There are a couple of other features I want to come to before finishing off. In 2016 (twenty years after its release) XS Noize spent some time with Odelay. Even though 1994’s One Foot in the Grave was well-received, there were many who doubted Beck’s chances of survival. An artist that they thought would not last much longer. Odelay silenced through doubters and confirmed Beck’s status as this unpredictable and always-shifting artist. Odelay was a major breakthrough:
“There are two elements to “Odelay” that reflect the times it was recorded within. The album rode the peak wave of the sampling trend with 28 different samples that were culled from numerous genres; Schubert, Grand Funk Railroad, Sly Stone, Lee Dorsey, Rare Earth and Edgar Winter are just some of the credited samples. In addition there were a significant number of contributors: Beck of course played everything you can think of and in addition; Joey Woronker, Mike Millius, Mike Boilo, David Brown, Greg Leisz, Charlie Haden and Ross Harris all made worthy and significant contributions. The utilization of sampling and the various musicians and contributors made for an approachable recording loaded with infectious ebullience. It showcased Beck in all his smart-ass glory as he shamelessly genre bent throughout the record.
Although the label placed no pressure on Beck in studio, when the album was delivered to the label Beck was haunted by the feedback. His greatest nightmare was realized when a record executive said,” Odelay was a large mistake for Beck’s career.” Beck spent months thinking he had blown his music career forever. Thankfully the record executive was wrong. The album was embraced by radio and fans. It reached #16 on Billboard in the US and become the first hit album for Beck in the UK reaching #17. There were five singles released; Where it’s At, Devil’s Haircut, The New Pollution, Sissyneck and Jackass. “Odelay” was nominated for Grammy’s Album of the Year in 1997, and won the Grammy for Best Alternative Music Album; additionally Beck won the Grammy for Best Male Rock Vocal Performance for Where it’s At. The success of “Odelay” put to rest the opinions of many in the industry that Beck was a lightweight novelty cult act.
On “Odelay” Beck jumps immediately into the deep end with Devil’s Haircut which was written in a day. It is a perfect display of defying logic; where things went perfectly together even though they should not. The cranking gritty guitar and the familiar beat meld for a grand accompaniment to this surreal walk through the Post Modern end of the century. The song should have come with a warning because it lodged itself in your brain and you could not get it out. It displayed the brilliance of Beck’s off the cuff quicksilver brain. This song will always reside within the pantheon of spectacular Beck tracks.
In contrast Hotwax took six months to create. Here the genres switch quickly careening from folky blues to psychedelic and then into hip hop. That neck snapping switch up should be unsettling but this is Beck we are talking about and he ends up producing another winning track. The lyrics are stream of conscious but unforgettable with my favorite still being, “silver foxes looking for romance in the chain smoke Kansas flash dance ass pants.” … and epic catchphrase “the enchanted wizard of rhythm”. The song is a bridge from Mellow Gold into “Odelay”.
Lord Only Knows provided even more catchphrases as the protagonist of the song laments the inevitable craziness of the world. Here Beck fully utilizes a world weary blues and gospel undertone to emphasize his gleeful abandoning of all hope in making sense of the nonsensical. The song is jam packed with ironic truths that became instantly quotable.
The album shape-shifts again with The New Pollution and it’s off kilter marriage of Brit wave 60’s pop and Day-Glo irony. The surface of this song is squeaky clean and innocent but lyrically is actually quite disturbing. Punctuated drums, Hammond organs and the distorted drum loop act as a time machine taking us back decades in sound. It is a whip crack crisp pop song. Where The New Pollution is an irony laden pop confection of sorts, Derelict delivers something completely different. Once again Beck messes with conventions blending an Asiatic feel with psychedelic and produces a feeling of madness with world beat percussion. The song attempts to portray a beggar/derelict exploding into a word salad of thoughts with no edit. “Novacane” delivers a hard edged ballsy hip hop attack. The bassline sets the platform for a song that explodes into a hip hop/P funk fest. The title of the song is apt as it conveys the deadened feel of the analgesic drug. This song sounds simply spectacular coming out of the speakers as Beck creates another unique collage that would become his trademark.
Where It’s At was another intentional bridge from Loser. It truly is the song to point to when explaining the genius of Beck. There are so many catchphrases including the epic, “Two turn tables and a microphone” that have stood the test of time are still being used 20 years later. The amazing thing about the song is that there is a little something here for everyone; even a total square could totally buy into the vibe Beck was laying down. On the track Beck takes us for another trip through the bizarre yet none of it seems strange. The real brilliance is Beck weaving the disparate sections of the song into one unified massive track with throbbing bass and Hammond organ bring the selection home.
Minus Is another nonsense poem that becomes something wondrous in Beck’s capable hands. Here a post punk garage band feel pervades. The track utilizes insistent drums and LoFi crunch production to perform its dirty work. The selection bounces along and then there is that slo mo tempo shapeshift before it returns to a hellbend beat. The track is like a bad LSD trip, with Beck yelling the word “frogs” at the end as the song grinds to its cacophonic end.
Sissyneck is a spectacular blending of funk, R&B and country rock providing one hell of a groove. Presented is another hard luck Joe trying to make rational the irrational. The chorus is priceless, “I got a stolen wife and a rhinestone life and some good ol’ boys. I’m writing my will on a three dollar bill in the evening time.” The pictures painted with the lyrics are at once classic and disturbing as we meet various dodgy characters. The Hammond organ and stuttering drums deliver a locomotive feel to the accompaniment.
Readymade is a wonky track with the marriage of Mexicali influence with techno. It portrays a fly blown traveler as he passes through life. Illuminating the track are lyrics like, “and my bags are waiting for the next life”, as if Beck is saying I’ll be waiting for the karmic paybacks for the wrongs done in this life. The electronic effects of the track punctuate the intentionally tawdry feel of the song.
High 5 (Rock the Catskills) is an ebullient rocking hip hop song, in which the Dust Brothers were channeling their Beastie Boy experiences through Beck. The mind meld between producers and artist are at their most obvious on this track. It is a blast of a song that is totally shambolic and should not work but is a great piece of music.
The final listed song on the original release is Ramshackle which was the only song to survive the original recording sessions. It draws the album to a close with a beautiful folk feel. It also gives hints to the beauty that will surface on later releases, Sea Change and Morning Phase.It is a poetic melancholy rambling illuminated by sage advice and insight, calling to mind the works of Woody Guthrie. The song is made more poignant by the not quite on key loose string acoustic guitar. The song ends at the 2:45 mark and runs silent until the hidden 45 second wonky tech track with a repeating robotic vocal. Again a straight forward song is meddled with in order to meet the requirements of being messed around.
With Odelay Beck was able to slay the doubts many had about his prospects for longevity in popular music. Many musical experts at the time made the mistake of assuming because Beck makes what he does look so easy and does it with a happy go luck journeyman’s approach that he was not trying or working very hard. Those people could not have been more wrong. Beck’s output looks effortless because he is that gifted. The brilliance of Odelay is Beck’s almost supernatural ability to weave immense texture and genre shapeshifting together on the release and come out with so many beloved hits. Beck would move on from “Odelay” continuing to follow the twists and turns of his own unique musical inklings. He secured his career with “Odelay” making sure his future ventures would get the notice they deserve. If you want to introduce the younger generation to an ambitious musical adventure “Odelay” is an excellent way to start”.
I am going to finish off with Albumism. There will be new features published for Odelay when it turns thirty on 18th June. I was thirteen when Odelay came out. It was a period in music when things were changing. Especially in the U.K. This enormously inventive album came out in a time when Britpop was fading away and there was this sense of shift and different sounds and genres coming to the fore:
“Following the pervasive success of “Loser” and the lo-fi major label debut LP Mellow Gold (1994), the invariable backlash materialized, with Beck being unfairly accused of one-hit wonderdom and embracing kitschy artifice over musical substance. Two years later, however, he silenced the haters in convincing fashion with the release of the ambitiously conceived and masterfully executed Odelay, which formally established him as a bona fide artiste with an unconventional and imaginative musical vision.
The album that Beck originally began recording as the follow-up to Mellow Gold was a notably more acoustic-driven, maudlin suite of songs. He ultimately scrapped most of the material, and started fresh with a new sonic direction, aided in large part by hooking up with the L.A. based production duo of E.Z. Mike (Michael Simpson) and King Gizmo (John King), more affectionately known as the Dust Brothers. Renowned for their studio wizardry on the Beastie Boys’ Paul’s Boutique (1989), Young MC’s Stone Cold Rhymin’ (1989), and Tone Loc’s Lōc-ed After Dark (1989), among other projects, the Dust Brothers brought a seasoned hip-hop sensibility and penchant for innovative sampling to their recording sessions with Beck.
Crafting the intricately woven songs that would ultimately constitute Odelay was an organic, liberating process replete with new sonic adventures for the kindred musical spirits involved. “We’d always been forced to sample from records,” Dust Brother Mike Simpson explained to MusicRadar in 2011. “Whereas with Beck he’d say, ‘I’ve got some ideas,’ and plug in his guitar and just start riffing. He’d play a bar or a measure and we’d take that and loop it up and he’d be like, ‘Oh, that’s incredible. Wow, I don’t even remember playing that!’ We were of like minds, had the same goals, and were looking to make the same kind of music.”
Indeed, the kaleidoscopic, multi-layered Odelay—named after the phonetic spelling of the Spanish expression “órale,” the equivalent of “right on” or “word” in English—reflects the convergence of a vast expanse of unorthodox ideas, musical inspirations, and bold experiments across its thirteen songs. However, to the credit of its creators, the album is a coherent and cohesive one, never descending into hodgepodge territory from the weight of its grand ambitions. This is progressive music, to be sure, but it’s also one of the most insanely catchy and vibrant albums you’ll ever have the pleasure of hearing.
From a lyrical perspective, Beck has been forthright about his preoccupation with ensuring that his words are, first and foremost, compatible with the sonic structures of his songs. Hence why the lyrics featured throughout Odelay are more akin to wistful streams of consciousness than calculated messages with profound underlying meaning contained therein.
“I didn't want to be pretentious or pompous in the way some songwriters suddenly decide, ‘OK, now I'm a poet; I'm going to turn these lyrics into poetry,’ Beck confided to Rolling Stone in 1997. “For me, the words still have to be funky. Especially in the area of music I'm working in: It's not art music; it's not conceptual. The words have got to feel good, and they have to sound good; they have to fit the rhythm. That's the hardest thing. You got a melody, you got this thing that's musical, and you want to stick words on it. Words can really weigh something down. And if you put in the wrong words, I'm telling you, it'll ruin the music; it'll ruin the melody.”
Beck would subsequently refine and streamline his songwriting approach beginning with the follow-up effort Mutations (1998) and more noticeably on Sea Change (2002), but here, his words defy intuitive comprehension, and instead exist in a surreal, dreamlike state that commands listeners to exercise their imaginations.
Five singles were officially released from Odelay, with the hypnotic “Where It’s At” the first and most memorable among these. Propelled by a cacophony of distorted melodies, oddball vocal snippets, and the unforgettable chorus chant of “Where it’s at! I’ve got two turntables and a microphone,” with a robotic echo lifted from Mantronix’s 1985 single “Needle to the Groove,” Beck gives you little choice but to wholeheartedly accept his invitation to the “destination a little up the road.”
Though less ubiquitous than “Where It’s At,” the four other singles are all unequivocal standouts. The rollicking, breaks-driven “Devil’s Haircut” and buoyant “The New Pollution,” which samples the horns of saxophonist Joe Thomas’ 1976 composition “Venus” to stunning effect, are the album’s most exhilarating, pop-friendly fare. On the more subdued tip, the sprawling “Jack-Ass,” presumably an ode to listlessness in life and love, and “Sissyneck,” a countrified exploration of the free-ramblin’ existence, are both irresistible gems.
A commercial and critical triumph that went double platinum and secured countless accolades, including the 1997 GRAMMY Award for Best Alternative Music Album alongside a nomination for Album of the Year, Odelay proved the album that convinced listeners, and the music industry at large, to finally give Beck the credit he so rightfully deserved.
“Odelay was expected to be such a failure,” Beck admitted to Pitchfork in 2011. “I remember the record company having some kind of party right before there was a big merger when everyone got fired. It was after Odelay had sold 2 million copies and I remember the head of the record company giving this speech in which it was obvious that he was very confused about its success. I think everyone felt that way. So pretty much everything since has been a bit of a retreat from that kind of success”.
The mighty Odelay turns thirty on 18th June. Possibly Beck’s best-known and most extraordinary statement, it still strikes hard today. As uDiscover Music wrote last year, Odelay turned the Californian artist into an internationally-recognised name: “Hansen was named Best International Solo Male at the BRIT Awards, won similar accolades from the NME, Rolling Stone and others, and Grammys for Best Alternative Album and Best Male Rock Vocal Performance for “Where It’s At.” Beck had far more than two turntables and a microphone: now the world was at his door”. This classic still shines and radiates…
THREE decades on.
