INTERVIEW:
Kelly Jade
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AS much as I love…
speaking with artists and getting an insight into their upbringing, early memories of music and their latest work, I do feel that broadcasters and D.J.s are overlooked somewhat. Look at music websites and magazines, and the vast majority of features and interviews are with artists. However, D.J.s and broadcasters are hugely important. In terms of leading us to great new artists and classic tracks. The bond we have with them. Sometimes longer and more intense than we do with artists. Also, their passion for music is as inspiring and interesting – if not more so – than most artists! A broadcaster who I really love and wanted to know more about is the fabulous Kelly Jade. An incredible human who has interviewed so many artists I discovered through her, and someone who has this fascinating story and path into music/broadcasting, I was especially interested in her role at the incredible Boogaloo Radio. I ask her how she started at the station and when music first came into her life. I was curious to know which rising artists she would recommend, and what the future holds. Great to connect with and learn more about the sensational Kelly Jade. This is a hugely talented and important broadcaster who needs to be…
PHOTO CREDIT: pasmwa
ON your dial!
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Hi Kelly Jade. I am a big fan of your broadcasting. Before talking about radio, when did music come into your life? Were you raised in a very musical household, and which artists/albums do you remember bonding with as a child?
A household that enjoyed dancing, singing, merriment and togetherness, yes. My uncle was either playing drums loudly or on the decks, which vibrated throughout nan’s house completely. My mom always had a pile of C.D.s she’d rotate through, too - a right mix, from George Michael to Fugees, Beastie Boys, Massive Attack, Björk, De La Soul, Portishead… list is endless, really.
I know that radio was a fixture and soundtrack with you and your nan and mother. A generational hand-down. Do you have any standout memories of a time when listening to the radio, or a particular song that provided this special moment?
I used to love standing on my nan’s feet as we waltzed around the kitchen.
Talk to me about Boogaloo Radio. Situated on Archway Rd in a great London pub, how did you first become associated with The Boogaloo Pub and the station?
Jenn Crothers dropped me a message one day and asked if I wanted a show. I was reluctant at first, but then decided to jump in at the deep end. I had never done it before, and the equipment and idea felt overwhelming, but now it’s second nature and brings me so much joy. Very happy I took the plunge.
“…so as a big Gorillaz fan, that was a real full circle moment for me”
Do you have a mission statement for the audience in terms of what you want to convey and make them feel?
It’s a big family of people that want to discover songs old and new from an array of genres and not take themselves too seriously. Music is to be enjoyed and is taste is unique - I’ve no time for gatekeepers or people that judge others for what they like. Give different genres a go. Never know, you could surprise yourself!
There is a real warmth and instant sense of connection from your show! Do you ever bump into Boogaloo listeners when you’re out and about?
A little. I had one chap run up to me not long ago who was very positive about the show, which was really lovely, but also slightly bizarre, as I genuinely forget how many people actually tune in!
It might be impossible to answer, but what are your standout memories from your time so far at Boogaloo?
Gotta be my interview with my friend, Seye Adelekan. Not only is he a fantastic solo musician, but he also plays bass for Gorillaz’s live band, so as a big Gorillaz fan, that was a real full circle moment for me. Louise Bartle, who is the drummer in Bloc Party, was another stand-out one. Very nostalgic, as they were integral to my teen years and a connection to my late friend, Andrew Palmer - he would be over the moon that they had been on my show.
Otherwise, I’d just have to say that every show is always such a laugh with guests, and so interesting to see the similarities and differences between them and their creative processes. I’ve also discovered some really cool music from their song choices as well, so that just keeps the mixing pot of discovery nice and healthy, too - who doesn’t love discovering new stuff?
People will listen to you and want to follow your footsteps into broadcasting. What advice would you give them?
Be bold. Drown out the noise and just focus on why you love it - that joy and enthusiasm is addictive and people will wanna be a part of it.
In a recent interview, you spoke about your love for BBC Radio 6 Music and Nick Grimshaw’s breakfast show. What is it about that station and his show that makes it your go-to?
I like the fact it is eclectic, uplifting and feels like a friend in the room just nattering away.
“I’m a ‘yes’ girl, so who knows what’s around the corner…!”
If you ever had the chance to present on the station or do a regular slot, what song would open your very first show?
I’m gonna have to go with Balancing Act - Scar. Not only is it a phenomenal piece of work, but it has great energy to it; almost impossible not to nod your head along to it.
A lot of what I do is highlighting great rising artists. You too. Which names should we be looking out for you and connecting with right now?
…it’s really hard to stop, but they are the first that come to mind!
What does the rest of the year look like for you in terms of your radio work and beyond?
More Boogaloo Radio. More Brum Radio. Fun presenting work with YBHQ and Starfreak Mag… I’m a ‘yes’ girl, so who knows what’s around the corner…!
Finally, and for being a great sport, you can end the interview by selecting any song you like. Which one shall we go for?
Björk - There’s More to Life Than This
