PHOTO CREDITLudwig Seidl Captures 



THIS is not the first time…



I have featured AVEC on my pages. She is an Austrian artist whose every move intrigues me. I speak to her about the latest single, Youth, and what the music scene is like in Austria. I ask what we can expect from the forthcoming album, What If We Never Forget, and what it was like hearing it back; how it feels getting respect from magazines and fans – if there is a new artist we should be aware of.

AVEC talks about performing with Sigrid and what touring plans she has; if we can expect to see her in the U.K. this year; some of the artists that compel her – and whether she has learnt anything from the recording process (of her new album and older work).


Hi, AVEC. How are you? How has your week been?

I am fine, thanks a lot - my week has been pretty good so far, thanks!

For those new to your music; can you introduce yourself, please?

My name is AVEC. I am a singer/songwriter from Austria. I started writing my own songs when I was about fourteen-years-old. In 2015, I released my first E.P, Heartbeats, followed by the debut record, What If We Never Forget, in 2016.

I have been touring in Europe with my band and now I am working on the second record - which will be released in 2018.

Youth is your latest single. What is the background of that song?

The song, Youth, is a very personal song about my childhood; my young years and the struggle of growing up. On the one hand, you’re this innocent kid, staring at the moon and questioning life itself with all the love you could give and all the hate you have to cope with while, on the other hand, there’s a load of responsibility and insecurity to carry.

It is taken from the album, What If We Never Forget. Was putting the album together a good experience? Are there particular stories behind each of the songs?

Well. It was my first ever album production and my first time in a studio, so I really didn’t know what to expect at all. Plus, I was pretty young when we started the whole record and didn’t know anything about the process of ‘making a record‘. but it was a great experience - I grew a lot with this record and I’m happy with it!

Sure; every song has its own story and so does the whole record. Imagine every song tells a story and, if you put them all together, you can see how the whole record is connected within.


Do you think you learnt anything during the recording process? How did you feel hearing the album back for the first time?

Yes, a lot - I learned what I want and what I really don’t want; how my music should sound and in which direction I wanna go with this whole thing.

Well, it was kinda weird because I actually can’t listen to my own music - but, of course, I did listen to the album once or twice.

Your music has gained a lot of respect from big sources and labels. Is it humbling knowing your music connects with so many people?

It is still crazy and sort of unreal for me to accept the fact that there are people listening to my music and diggin’ it. You know, I never ever thought that this is going to happen because for me music was a hobby and nothing more. I started writing lyrics and music just for me and myself - to get those words out of my head and now I can share it with so many other people! I am so damn grateful that I got the chance to do this; to make music, to get my stuff out into this world and to move and catch people with my music.

This is the best feeling ever!


You have just performed alongside Sigrid at Eurosonic Noordeslag Festival. It seems there is an appetite for Scandinavian artists at the moment. Why do you think that is?

Well, let’s be honest: their music is just amazing. I don’t know who, but that doesn’t really matter, I guess. The Tallest Man on Earth, Kaleo; Asgeir, Hozier, Soak and many more… - they are all absolutely stunning!

Is there an exciting scene in Austria at the moment?

I’d say so, yes. We do have a really good music scene at the moment.

Do you recall the artists you grew up on? What music were you into as a kid?

I do. I grew up with a ton of great music: Michael Jackson, Sting; Phil Collins, Falco; Prince, Radiohead…and a lot of Blues and Country music - I still love it!


IN THIS PHOTO: Rosie Carney/PHOTO CREDIT: Deborah Sheedy

Who are the new artists you recommend we check out?

Rosie Carney.

Can we see you tour soon? What gigs do you have coming up? Do you think you’ll come to the U.K. this year?

Yes. Me and the band; we’ll play a couple of gigs during the summer and then we’ll be back on the road in autumn for a whole tour!


What do you hope to achieve, personally, in 2018?

Well. To release my second album; to play a ton of gigs and to have a great tour with my band.

What advice would you give to new artists coming through?

Be yourself, stay yourself - and enjoy what you’re doing

Finally, and for being a good sport; you can choose a song and Ill play it here (not any of your music - I will do that).

Counting Sheep - Shakey Graves


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