FEATURE: Spotlight: EFÉ — Music Musings & Such

FEATURE:

Spotlight

EFÉ

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IN a scene…

where there are a lot of boring artists and those who seem to be constructing songs based on algorithms, EFÉ is a brief of fresh air! The Dublin-born artist has supported JPEGMAFIA and Still Woozy, and her music is getting a lot of acclaim and buzz. Tipped as one of the artists to watch this year, you can see why she is so beloved. Her VITAMIN – C E.P. came out in August, and it showcases her incredible talent. Songs where the beats are at their peak and the vocals are supreme, there is so much care and attention paid to ensuring the sound and production are at the absolute peak. A fabulous artists who is armed and ready to take over the music world, you all need to get involved with the music of the artist born Anita Ikharo. Filled of energy, personality and colour, her music matches her personality. It is so compelling and physically uplifting. It is what everyone needs in their lives! I want to bring in a few interviews from last year where EFÉ is in the spotlight. Apologies if the exerts seem disconnected or there isn’t a flow. These are passages that I like and wanted to highlight. DORK featured EFÉ back in August. They underlined the fact that she has more star power than pretty much everyone else on the block:

“EFÉ is one of those brilliant pop magpies who take sounds, influences and inspirations from all manner of different places, collating them in exciting collages of sound, visuals and creativity. Born Anita Ikharo, EFÉ is 22 and based in Dublin. She’s already released one EP, the dreamy bedroom pop stylings of 2020’s ‘What Should We Do This Summer?’, but this year she’s firmly taking things to the next level and ramping up her boundless creativity with her second EP ‘VITAMIN – C’. Going right back to her childhood and formative musical memories, it was clear that EFÉ was destined to be more than just a singer singing her songs. “I love the idea of music videos,” she says excitedly. “That’s what drove me to want to make music, so I can have my own music video. I was watching 90s and 00s music videos last week, and I was like, woah, the standard back then was insane. I was watching a Black Eyed Peas video, and I was like, oh my gosh. It was ‘Let’s Get It Started’. How is that even possible?”

That’s the level she’s aiming for with her creativity, but naturally, it’s a winding journey to fully realise that for an emerging artist. If you watch the evolution of her music videos on this EP – from the sweet story of falling in love with Coco the bear on the gorgeous single ‘Kiwi’, to the melodrama of the reality-aping talent show caper of ‘Lime’ – it’s clear that we’re dealing with a singular talent with a flair for the unexpected.

“I just want to be seen as a super creative person,” she explains. “Not only having the music to just back me up. The whole vision is what’s important to me. Music and artistry is bigger than just the music for me personally. Fortunately, music allows me to do so many other things and express myself in so many different ways.”

One of her biggest influences is an artist who perhaps best represents blasting out of your own supposed lane and realising your own vision. In typically off-beat EFÉ style, though, it came with a twist. “I feel like my biggest influence was Beyoncé,” she begins before laughing. “I remember there was a time when I was like, Oh my gosh, the Illuminati is real, so I’m not going to listen to Beyoncé. I stopped listening to Beyoncé, and I stopped listening to music.

I had huge confidence when I was younger that if I made music, I’d be famous, and the Illuminati would come and find me. It was insane. I was so scared.” Fortunately, she’s still here, and the Illuminati are still out there. Wherever they are. Another big influence for her is Tyler, the Creator. He’s someone who has a shared aesthetic for invention. “I love the cultural influence that he’s had in music,” she says. “He’s built an empire that’s so inspiring.”

‘VITAMIN – C’ is a step up and a subtle evolution of the world that she is creating. Everything is linked and woven together, from the music to the super bright and colourful imagery and artwork to the iconic music videos. “Through knowing myself more and having more experiences, I’ve definitely been able to develop my writing,” she says. “’What Should We Do This Summer?’ overall had a theme of nostalgia, but it was kind of spread out in the writing, whereas this EP is more close-knit. What’s also really cool is the producer who.killed.romeo, as well as Adam Kelleher, who directed my videos; we work all together, so we’ve all developed together as we go on to this new project. I’m growing and developing in sound, but so are they, and we elevate each other together”.

EFÉ has played internationally, and I know there will be a lot of demand this year off the back of the VITAMIN – C E.P. In every interview and feature, the effusiveness and energy that comes from the Irish queen is clear. She is someone who cannot be moulded, watered down or directed to fit a Pop market or commercial niche. This free spirit and huge burst of serotonin is what marks her out as a legend of the future. NME were suitably blown away and stunned by her when they sat down in August. Well, they interviewed her by Zoom. Even so, they were still moved and captivated by her remote presence:

“Spend five minutes in the presence of EFÉ, and you’ll see that behind her playful pop, there’s a personality just as vibrant. Even over Zoom, battling to be heard over the background builders, the Dublin-based artist (real name Anita Ikharo) is larger-than-life – full of bubbly Gen Z humour and references, plus an unbelievable amount of hilarious anecdotes; she has energy in droves.

Having just released her second EP, ‘VITAMIN-C,’ the 22-year-old’s journey up until this point has been filled with surprises. For EFÉ though, it’s something that she has known would happen all her life. That being said, the inevitable prospect of that career path for EFÉ was daunting for unexpected reasons. “I was into Beyoncé heavily but then I found out she was in the Illuminati!” gasps EFÉ, jokingly referencing the debunked online conspiracy theory. “I thought, ‘Oh no, if I continue to make music it’s a given that I’ll make it. Then the Illuminati are going to find me and I’m going to have to join!’ There’s always been that confidence from a young age, but it’s something I’ve always wanted.” Thankfully the evil overlords haven’t come calling just yet, so, for now, she’s ours.

Her first self-released EP, ‘What Should We Do This Summer?’ launched her headfirst into the industry back in 2020. And despite arriving in the blustery winds of autumn, the EP combined voice memos of EFÉ’s friends and family with idyllic, wistful vocals and hazy soundscapes; she reeled in a host of listeners much in need of a blast of summer heat.

2022, though, has proved the craziest year of them all. In April, she supported Baltimore rapper JPEGMAFIA, in spite of her concerns about their fit; she then landed two shows at this summer’s Glastonbury Festival. “I was correcting my thesis in the green room before opening for JPEG. I had to go to America the next day and I submitted it at the airport. It was the most stressful thing ever!” EFÉ recalls.

It may have been a chaotic, intense time, but it’s been an opportunity for EFÉ to learn and grow, both personally and artistically. On an EP which often focuses on ideas of codependency – within both relationships or in the music industry – EFÉ took her first steps into the world of production. With ‘Loving Girl’, she makes a statement about an industry that places doubts on young women’s technical capabilities: “I had to make sure that no matter what, I made something that I at least made myself or was heavily involved in”.

This month, The Line of Best Fit wrote about an artist they were seeing on the rise. I am fascinated to imagine what might be in store this year for EFÉ. I think there will be an album at some point. There is definitely going to be touring demand. After a year where she has got into the hearts and minds of so many people, that need to see her in the flesh is worldwide. I am quite new to her music, but it takes only a moment before you are fully invested and want to hear everything she has done. EFÉ shows what incredible talent is coming from Ireland – a nation that is renowned for its phenomenal music:

“She’s recently returned from her tour with California-based artist Still Woozy, something she’d dreamed of after the release of her sunkissed debut EP What Should We Do This Summer in 2020. Now, the Irish-born artist is brimming with plenty of creative endeavors for the future – if she can ever find the time for them.

Using What Should We Do This Summer as an intimate vessel for self-reflection, each chapter of life was gently recorded, carefully packaged, and released into a world outside her own. Nostalgic, crackly clips of children’s voices and bird chirps lull each stormy thought to an end. The children’s stories reverberate within a bubble of acoustic guitar strums and cicadas as they speak of their dreams for the future. Wind chimes and echoing, soulful piano chords provide a nostalgic backdrop for Ikharo to stumble through freshly blooming fields and share her summer wishes.

She’s reaching into the depths of simple, easygoing indie pop to uncover sharp, unwavering proclamations of her newly defined independence. VITAMIN - C, a follow-up to her 2020 release, wraps the journey of codependency and industry success in a warm, sugar-coated glaze. “All I need is my success and my ideas, that’s what it’s about, and a good team!” she explains, noting that it hasn’t always been easy to determine what’s best for her career.

The indie-pop artist is set to headlining Best Fit’s Five-Day Forecast alongside Jessica Winter and Edie Bens, next week. Ikharo racks her brain to remember what day she’ll be performing (it's Monday), counting the days one-by-one in her head. It’s been a busy year for her: “The Still Woozy tour has trained me to just go with it. So, we’ll see how that goes.” Ikharo tells me she’s excited to be able to perform – something she’s had no choice but to get pretty good at”.

I am going to wrap it up there. Many people will feel overwhelmed by the sheer volume of new music coming through. It can be hard deciphering which to stick with and commit to. EFÉ is someone who I can recommend with conviction. You need to start exploring her incredible music. It is essential and life-enhancing sounds that are rich and satisfying. EFÉ, as a human and artist, is overflowing…