FEATURE:
Once the Deal Is Done…
IN THIS PHOTO: Kate Bush in 1978/PHOTO CREDIT: Gered Mankowitz
Why This Year Needs to Be One for a Wider Appreciation of Kate Bush’s Catalogue
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I will never…
IN THIS PHOTO: Kate Bush in 1985
begrudge any Kate Bush song getting a load of attention and love. Running Up That Hill (A Deal with God) did cause tremors when it was originally released in 1985. It was a number three song in the U.K. and the lead single from her fifth studio album, Hounds of Love. The public loved it then and its amazing video – which is essentially a beautiful dance between Kate Bush and Michael (now Misha) Hervieu, rather than the conventional Pop video of the time –, which no doubt helped the album do well in the charts. Beyond that, there was not much beyond that. Apart from appearing on T.V. as a live performance and the odd bit here and there, there was not much else. It was the 1980s, so there was no social media and ways to get the song out to new people fast. It did not make it way into a film soundtrack until 1988, when it appeared on The Chocolate War. However, it did not get a huge lease of life and dominate the charts again. 2022 was a year when it did get that dominance and made it to the top of the charts. Stranger Things used the song in 2022 but it has also just appeared in the final season, meaning it has re-emerged in other charts. Kate Bush News have been charting its progress and successes. Including a high placing on the Billboard Global 200. Moby did a mash-up of Running Up That Hill (A Deal with God). The success of Running Up That Hill (A Deal with God) and its effectiveness helped persuade the Prince estate to allow his music to be used. It has had this incredible life and has been streamed more than a billion-and-a-half times. Though I can’t imagine the song being used elsewhere soon, its work has been done and its impact cannot be denied.
As a result, there is also even more artrtenton on Hounds of Love. I am very pleased for Kate Bush and those who are discovering this song. Or knew it before and have got something special from it. However, I do think that there needs to be a line in the sand at some point. What can happen is that there is so much talk on one song that is does threaten to overshadow everything else. I recently wrote features about the artists who have been inspired by Kate Bush. Those releasing the music of today as Kate Bush fans. Where you can hear her influence in these albums. Maybe not directly connected, but Florence + The Machine’s Florence Welch was interviewed for Criterion’s Closest Picks and one of the films she picks off the shelf is The Red Shoes. Though talking about the film rather than the Kate Bush album of the same name, there is no denying that Kate Bush’s association with that film influenced Welch. How her album, Dance Fever (2022), can be compared in some ways to Kate Bush’s 1993 album. And her short film, The Line, the Cross and the Curve. There are some artists where one song stands out above the rest. Maybe because it has been used in a film or is just so strong that it is taken to heart more than the rest of their catalogue. In the case of Kate Bush, Running Up That Hill (A Deal with God) has been streamed more times than the rest of her other most popular songs. I wonder whether it is more streams than all of her songs put together. Maybe not, but there is this huge gulf. I am trying to think of another artist of Kate Bush’s stature where one song has surpassed all others by such a margin. However, this is not taking anything away from all the good things that have come about following the Stranger Things use and endorsement of Running Up That Hill (A Deal with God).
What is a little heartbreaking is that there are these great albums and songs that are not being discussed. The current conversation is so focused on her modern success, what incentive is there to explore beyond the Hounds of Love classic? I have said how there are no big album anniversaries this year. That helps shine a light on an album. I have also said how Generation Alpha are discovering Kate Bush and appreciate more than Hounds of Love. However, take a look at the articles written about Bush and precious few go beyond news and success like that with Running Up That Hill (A Deal with God). I try as hard as I can to extoll the virtues of all of her albums. Go as deep as I can. There is the odd podcast episodes, but there is still much Kate Bush gold out there that might be going unheard. I do think the heat around Running Up That Hill (A Deal with God) will die very soon, but the impact it has made will remain forever. Moving forward, I would urge further exploration, as Kate Bush is more influential now than she has ever been. I do feel sad to think albums like Lionheart (1978), Never for Ever (1980) or 50 Words for Snow (2011) is not being talked about as much as they deserve. I think Kate Bush’s full genius and influence can only be appreciated when you consider all of her albums. I do get this worry that many might associate her with one track and album. That filmmakers will see what Stranger Things did and try and get that same sort of impact for their show or film. More than anything, in a fallow year – one where we might not see a new album or celebrate any huge anniversary -, it is a perfect opportunity for some proper appreciation. Rather than create viral moments or use a song in a film and try and get some explosion from that (even though I wondered if that could happen with Wuthering Heights, I sort of walk that back a bit), there is so much to dissect and explore. We cannot talk about Running Up That Hill (A Deal with God) and its genius and legacy without talking about what comes before and arrived after. There is the odd article like this that focuses on another album or period of Kate Bush’s career.
I am really pleased by everything around Running Up That Hill (A Deal with God). I cannot be annoyed at a song for having this kind of success. It has got their name out to new fans and meant that she continues to engage and realise how important her music is. However, when we consider Kate Bush a couple of decades from now, it needs to be about the full spread of her work. Or at least a greater range. Again, most legendary artists do get associated with a few albums and different points of their career. Maybe this will be the case with Kate Bush. However, I still maintain that we do really need to spend time now with the rest of her work. Given how people have taken this one song to heart, by exposing them to songs of Kate Bush they might never have heard, I do feel this will lead to continued and greater conversation about her broader career. I am excited by all these new Kate Bush fans. I guess it is hard to motivate podcasts, think pieces and articles about certain songs and albums. Before the Dawn in 2014 and The Tour of Life in 1979. All these wonderful moments that we do not really see spotlighted. Last year was one when so much of the greatest music made was by artists who love Kate Bush’s work. Look ahead to the rest of the year, the woman who created this incredible body of work will be thinking herself what comes next. Maybe an album in 2026 will not happen and we will wait until 2027. Will artists cover some of her lesser-known songs? Rather than see this as a negative, perhaps this is a unique cultural phenomenon. When was the last time an artist had this older song gain this fresh success?! Rather than me worry about homogenisation or someone as varied and long-serving as Kate Bush being only associated with one song, it is worth asking other Kate Bush fans. What is the best way to keep the conversation going and move it wider? We can listen to her music and share it on social media, but what is the best way to ensure, say, Top of the City from The Red Shoes or Fullhouse from Lionheart gets some love? Obviously, nothing will have this same sort of run as Running Up That Hill (A Deal with God), but there is this rich and wonderful collection of songs and albums.
I think this year will be an interesting one. I am enjoying writing about Kate Bush and discussing characters in her songs and highlighting various times in her career. It is tempting to race to do as much as possible and pitch all these ideas. I have done that myself. Kate Bush herself is unlikely to launch anything new or take it upon herself to discuss her career or a documentary for example. I am a bit frustrated I am not talented or skilled enough to write a book. I feel anything in terms of books and magazine articles will be about Running Up That Hill (A Deal with God). That is great. However, we need to keep momentum going, though through the prism of her full body of work. Who knows, maybe Bush will shock us and announce something sooner than expected. However, this year is going to be quieter than 2022-2025, as a lot of it has been dominated by this genius song and also Bush bringing out Little Shrew (Snowflake). I guess that helped get a gem from 50 Words from Snow, Snowflake, out there. However, looking at the streaming figures for the album, it did not create this knock-on effect where people investigated beyond that one song – or not as much as you’d like. The passionate and loyal Kate Bush fans on social media are discuss her and sharing photos, videos and songs. That does a lot. However, where is that big push going to come from? Will there be a new Kate Bush-related book? It seems unlikely anytime soon. I am nothing but pumped that Kate Bush is being talked about so much at the moment. That she is in the charts and the conversation continues. My greater curiosity is what occurs when Running Up That Hill (A Deal with God) starts to lose some of the electricity and current focus. Thinking about the next steps and moves after…
THE deal is done.
