FEATURE:
Spotlight
Mulaa Joans
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HERE is an artist…
who has been making waves this year, though I feel next year will be her biggest yet. You can feel this momentum from the sensational Mulaa Joans. We are going to see her in a lot of Ones to Watch 2027 lists. One of the U.K.’s finest young artists, she has already received accolades and plaudits. For Sian Eleri’s Future Artist of the Month on BBC Radio 1, Joans was October’s selection: “20-year-old songwriter Mulaa Joans hails from Bath, UK. Her emotive songwriting has already found fans in Jack Saunders, Sian Eleri and Matt + Mollie, and she turned heads with a much-talked-about debut at Reading Festival in summer 2026”. Through the U.K., the U.S. and beyond, there is a wave of incredible artists that are trying to make their mark. Competing and standing out in a busy and competitive industry. You can tell those who will enjoy brief success but will probably not have the longevity they deserve. When it comes to Mulaa Joans, you know that she is going to be in the industry for many years to come. I can see her releasing so many acclaimed and different albums. Someone who definitely will be headlining festivals. I do want to come to some features and interviews, so that we can get to know this phenomenal artist. Her E.P., That Ain’t You, was released in August. It is one that I would recommend everyone listen to. I want to start out with New Wave Magazine and their spotlight feature from earlier in the year. They were speaking with her around the release of her then-new single, Phone Sex. A prolific and hugely adored artist, her debut E.P./mini-album came out in 2024. That was £70 for Peace of Mind. A couple of years later, and Mulaa Joans has taken huge steps and caught the ear and eye of radio stations, music publications and venues around the country:
“The roots of Mulaa’s journey began on social media, where she started posting covers on Tik-Tok. She began posting in her early teens and a particular clip of hers covering Etta James, really started gaining traction. This started a snowball effect, where Mulaa had thousands of people tuning in to her Tik-Tok to hear her take on popular songs. This transpired into Mulaa making the leap into moving from her hometown in Bath to London, to pursue her dream of becoming an artist in her own right.
Looking back on her early years, and discussing if there was a point where she realised she had a voice, Mulaa recalls that she has been singing for as long as she remembers. She credits her parents and the people around as driving forces behind her confidence as they were always so encouraging and never dimmed her light. In terms of her vocal style, she explains that she was never given any formal vocal training as it just wasn’t affordable, but she now sees that as one of her strengths. In the beginning of her journey, Mulaa acknowledges that she was mimicking a lot of other artists as she was still finding her voice, but she thinks the lack of formal vocal training in the beginning has helped her find her individuality as an artist. Granted, she now does have vocal training as she needs it to maintain her voice for recording and live shows, but she wouldn’t go back and change that about her journey.
Growing up at home, Mulaa was exposed to a lot of drum and bass music from her parents, which would come as a shock to many of her fans, as the music she has released is quite far removed in terms of genre. However, her songs are very direct and contains an unapologetic energy that drum and bass and electronic music is renowned for. Her dad was also a big fan of some of the classics like Michael Jackson and Prince, which checks out.
Speaking about developing her own taste that wasn’t directly influenced by her parents, Mulaa cites All the Little Lights by Passenger, The Boss by James Brown, Anti by Rihanna as well as Don’t Smile at Me by Billie Eilish as key reference points artistically. All these artists and albums had a lasting effect on her music output currently. The Don’t Smile at Me EP, changed her perspective on song writing as she realised there were no rules and you could be as left-field as you want, and it could still reach an audience, even if the meaning behind the songs were not obvious.
This is an artist who is going from strength to strength. She recently appeared on Later… with Jools Holland. I think that she is going to be a fixture of the summer festival circuit next year. There are a couple of other interviews I am getting to before wrapping up. In a very brief chat from earlier in the year, LE MILE Magazine caught some time with Mulaa Joans. This incredible singer “has already caused quite a buzz on social media. She has more than 400,000 followers on TikTok, and her song “Love Letter” alone has been streamed millions of times, with over 50,000 posts created using her sound. To get to know her a little better, she answered a few questions for us”. If Joans is not on your radar already, then you really do need to catch her. A staggering talent who is going to have a very long career:
“What does a typical songwriting session look like for you, and what tends to inspire your songs the most?
I often write songs or melody ideas and concepts in my bedroom, or while sitting by my window, to YouTube beats. It was something I always used to do when I was little because I can’t play any instruments, but I really like that I still implement that in my songwriting today. I then usually take those ideas into sessions with the people I work with, and we make the song better. I’m inspired by literally everything. I think as I’m growing up, I’m learning how to speak about things that may have happened to me in the past, things that maybe I wasn’t ready to speak about when I was younger. But I’m also very inspired by film. I often write songs based on films or TV storylines.
Your music has been all over our feeds, with videos and edits with millions of views using your song “Love Letter.” Why do you think the track connects so strongly, and what is it about it that resonates with so many people?
I honestly think it’s because the lyrics are so blunt and honest, and often people are scared to say exactly how they feel. I’ve always been a very confrontational and blunt person, so I think it comes across in my songwriting. People relate to it because it’s something they feel they want to say to someone in their life, but don’t feel like they can. The song gives them an outlet for that.
Looking back so far, what has been the most memorable moment of your career?
I think the most memorable moment of my career has been my show in Amsterdam. I can’t even express to you how crazy it is that people in another country are singing the lyrics to my songs that aren’t even out yet. That is just actually mad. The fans were so nice, and I really loved getting to stay and chat with them.
I do want to end by going back to April. HUNGER spoke with a treasure and signualr voixe who was about to have a very busy summer. Looking back at what she has achieved this year, Mulaa Joans should be very proud! She has put the work in, so it is not like this has been handed to her. Testament to her phenomenal talent and passion, this is someone who we will be talking about decades from now:
“The lyric she is most proud of is the one that tells you the most about letting go: “Your words hit like a feather.” Not a wound. Not a slap. A feather. “I was trying to figure out a way to say that without it being so obvious,” she explains. By the time she sat down to write, the person the song addressed had already lost whatever hold on Joans they once had.
When it came to recording, Joans guided the instrumental parts with the same instinct that informed her lyrics, describing the feeling she was looking for and working with the instrumentalists in the room to find it. The result is a record that sounds both immediate and settled. Though the track has been out for less than two months, it already exudes a sense of timelessness; the kind of art that won’t date because it was never trying to be current in the first place. BBC Introducing was the first to recognise that, and the rest followed naturally.
Ask Joans about her headline shows and she becomes even more animated than when on the topic of recording. Her performances are built around a piano, a voice, and an audience she addresses not as a crowd but as a room full of individuals she has made time for. “I’m a big chatter,” she says. Her shows have developed a distinct character over time: she talks on stage, genuinely and at length, shares the stories behind the songs, and allows the performance to breathe into something more reminiscent of an extended conversation than a conventional set.
One moment in particular from a show has stayed with her: performing ‘Love Letter’ live the first time before the song had been released. “I got everyone to scream, ‘Get the fuck out my life’, and they didn’t even know it yet,” she says. “People came up to me after and said, ‘We love that bit.’ That was really cool.”
What has gathered around those shows is, unsurprisingly, an audience that predates the viral moments and the radio plays. Often, they are people who arrived to Joans’s music early and have remained close; they’re the ones who position themselves right by the stage and make sure those standing beside them understand what they are witnessing. “The fans who have been there from the start are still at the front,” Joans says, “and they’re encouraging other people to scream it. It’s become like a collective.”
This spring also sees Joans join Sekou across his European and UK tour. For an artist who has spent the past year establishing her project closer to home, it represents a considered next step: the opportunity to walk into rooms full of people entirely unfamiliar with her work and, night after night, introduce herself. “As a support, the people haven’t paid to see you and they don’t necessarily care who you are yet,” she says. “Even if I can make one or two people think, ‘I’m really glad I came and saw her, that would be a success.’” Her approach on tour will not differ from what it has always been: present and considered. She wants her songs to resonate, and she wants the connection between herself and the people listening to feel real”.
I will end here. I think a range of magazines and websites will highlight Mulaa Joans as an artist to watch next year. Maybe NME. She has been in the industry for a little while, but I do think 2027 is going to be her biggest year. I predict big festival bookings, some U.S. shows, an album and some incredible collaborations. Some of her best work ahead. That Ain’t You is one of the best E.P.s of the year. Someone that you simply cannot afford to miss out on, here we have…
A modern icon.
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Follow Mulaa Joans
Official:
Instagram:
https://www.instagram.com/mulaajoans
Facebook:
https://www.facebook.com/p/Mulaa-Joans-61574653928137
TikTok:
https://www.tiktok.com/@mulaajoans
Spotify:
https://open.spotify.com/artist/2bas662BATSVlnZULsRIXs?si=7_Y_HNzsSniJPXwjgYBJqg
YouTube:
