It is time to get to my interview with The Trouble Club’s Owner and CEO, Ellie Newton. Someone who has done something to be hugely proud of, there is still that discussion not highlighted enough. Not only the discrimination and sexism female entrepreneurs face to this day. The way business ownership and its demands are different to what men face, definitely in terms of social mobility and family life. And earning potential too. However, that sense of accomplishment and pride at what The Trouble Club does and who it welcomes through its multiple doors should be the main takeaway. And that is mainly down to the passion and commitment of its awesome leader:
“Hi Ellie. 2025 has been one of the biggest and most successful in terms of The Trouble Club’s membership growth and how it has built its stellar reputation and name. You are very much at the centre of it. How does it feel seeing how far it has come?
It feels incredible! It has been a long road though. People see our successes, but often not the years of hard work and rejection. It has always been worth it though, as our community is one-of-a-kind!
In terms of your personal highlights from this year or favourite moments with The Trouble Club, what comes to mind?
Oh, that is so tough! Our event with Grace Beverley was amazing; our audience was slightly different than normal, and I feel like we introduced a whole new group of women to The Trouble Club.
With over two-thousand members and so much to balance and constantly build as Owner and CEO of The Trouble Club, what are the greatest challenges that you face?
So many. Every day has a different challenge, which is probably the greatest challenge overall. As the CEO, you have to spend time doing so many things and you have to make millions of decisions every day, some of which determine the fate of your business. I absolutely get executive fatigue, but in those trickier moments I remember how lucky I am to do what I do.
“It’s hard to not take everything personally when your passion-level is so high”
You recently posted to Instagram how, as a woman in your twenties, working so many hours and earning so little is life-affecting and not ideal. Though The Trouble Club has many positives, is the impact on your personal life and social mobility a drawback for you - and so many other business owners?
Absolutely. Although I would never want to deter a twenty-something woman from becoming a business owner; the pros outweigh the negatives. But yes, it is all-consuming. You can’t really take a break from it, and it takes time to build your identity outside of your business. It’s hard to not take everything personally when your passion-level is so high. But when things are going well, it makes up for everything!
The Trouble Club seems like something very personal to you. Many people, such as me, have this passion and purpose that dominates our lives and yet pays very little…and has its disadvantages. What keeps you resilient and ambitious with all of this on your mind and shoulders?
Our members and remembering the good that the club does. We get the best messages from members who have loved our events and met life-long friends. That is always what keeps me going. I also have crazy dreams for the club, and keeping them front of mind helps overcome any little setbacks.
You also said in your post how it is tough to make big decisions and be 100% sure when you do not have the experience “to know if any of the decisions are correct”. How do you deal with that? Have there been moments when some decisions have backfired or created some backlash? How do you react to that?
Of course! I’ve invested in events that haven’t sold tickets; created marketing campaigns that didn’t bring us any new members. I make mistakes every day. It is the constant above all else. My reaction is always to breathe and remember that this experience is an incredible education and every setback is a learning opportunity. I know so much more now than I did five years ago, but I had to go through five years of mistakes to get here.
“So to any woman wanting to start her own business, just do it and find your tribe”
Loneliness and running a growing business, in a time in your life when many of your contemporaries have a very different and, perhaps, ‘conventional’ life experience, must make you reflect and ask questions. How does this shape your view of the future, and do you find time away from Trouble Club duties to connect more? Or is it quite all-consuming?
It is all-consuming, but building my life outside of Trouble has become more of a focus lately. I love nature, and I’m lucky enough to live near incredible greenery, and that’s where I escape to at the weekends. This keeps me happy, grounded and reminded that the world is so much bigger than me.
Female business owners face limited access to funding, gender bias and stereotypes, difficulties in achieving work-life balance due to societal expectations, a lack of supportive professional networks and mentors, and personal barriers like self-doubt. Do you feel this is an issue that is not being addressed, and what advice would you give to women starting their own business?
I think there are incredible women talking about this (I’ve interviewed a lot of them), but sadly not enough men - you Sam being a wonderful exception. While the barriers are out there, I am in an incredibly fortunate position. I’m surrounded by women every day, and I don’t need to convince men of what Trouble is; the ones that get it just come. So to any woman wanting to start her own business, just do it and find your tribe. If you need a mentor, have the courage to ask. Most women really respond to that.
Before moving back to The Trouble Club, on your Instagram and at Trouble events, music plays an important role. As you must listen to so many audiobooks and be busy with meetings, calls and research, do you get enough time to listen to music and, if so, how important is it?
It’s funny you should say that, because it can be an issue. When I go out for a walk, I often really want to relax and listen to music, but I will also know I have three hours of an audiobook to finish for an event happening the next day, so that has to take priority. After a big event, I’ll take some really long walks and just listen to music. It is really key!