FEATURE:
Superdeluxe
IN THIS PHOTO: Baby, That’s Show Business Edition (Lakeside Beach Blue Sparkle Vinyl) is one of at least six unique vinyl variations of her upcoming album, The Life of a Showgirl
Are Reissues, Special Editions and Various Vinyl Versions a Good Thing?
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MAYBE it used to happen…
IN THIS PHOTO: Dua Lipa
decades ago but, more noticeable now than then, artists releasing new albums will often quickly follow it up with special or expanded editions. The studio album will come out and then there will be another release with a couple of extra tracks. Maybe some remixes. You do wonder whether they could have just included that on the original album. Whether there is a point or putting out the same album with a couple of additional tracks. It is a bit of a difficult balance. In some cases, an artist might release a second version of a studio album with modifications. I will come to Taylor Swift soon. The Taylor’s Version of some of her studio albums. Taking control back from a major label and how they treated her. Getting the rights to her music back. However, she is someone who released multiple versions of the vinyl album and it seems like exploiting fans. However, there are cases when there are positive reissues and new editions. Maybe there was this feeling that Dua Lipa’s Radical Optimism had to be quite short or commercial. The psychedelic Radical Optimism (Extended) version adds something to the original. As CLASH explored, it does seem like a different album. Maybe one that improves on the original:
“When Dua Lipa shared her new album ‘Radical Optimism’ earlier this year it sparked celebration from fans, but also confusion in some quarters. The pre-release narrative held that this would be a psychedelic statement, co-piloted by Tame Impala guru Kevin Parker. The final record, however, was a slick, finessed pop record – somewhat different from the expectations we’d been fed.
Released overnight, the extended version of ‘Radical Optimism’ feels like the weighty psychedelic mission we’d been expecting. A solid hour of funky bass lines, ridiculous synths, and lysergic textures, it blends the pop suss Dua has long since made her own with markedly different landscapes.
It dials into the statements the Kosovo-born, UK-raised artists made to the press a few months back. “No one’s really making Britpop at the moment,” she told the Face in February, “but I have a feeling 2024 is gonna be the year.”
The multi award-winning star added that she was “looking through the music history of psychedelia, trip-hop and Britpop…”
These words frame the Extended edition much more effectively than the standard edition, the No. 1 smash that was delivered earlier this year. It’s a reminder that disco was – in effect – a truly psychedelic form of music, and that Dua Lipa has always had a multitude of threads on her studio locker”.
In the case of Kylie Minogue’s Tension II in 2024, which followed 2023’s TENSION, this was a sequel to that album. Maybe a companion piece. If this kind of album feels like a whole new work, then it is okay. I am not a fan of when artists put out an album and then there is the rush to put it back out with tiny additions. Charli xcx’s BRAT was followed by Brat and it’s the same but there’s three more songs so it’s not and then later last year, she released Brat and it’s completely different but also still brat. A star-studded remix album, whilst this was Charli xcx building a universe and empire, I am a bit split as to whether it is a benefit to fans and their dedication or it is just repackaging an album or cashing in. Last month, we learned about the various variants of Taylor Swift’s upcoming The Life of as Showgirl album. VARIETY explained more:
“The Life of a Showgirl” looks like it’s going to have nine lives and then some, when it comes to variant editions with different album cover images and vinyl color schemes. Only Taylor Swift and her team know how many different versions of the album will go up for pre-sale before all the variants get shipped for the official Oct. 3 release date, but it looks like it will be a lot, given the pace at which the singer has already been issuing limited editions that have mostly been near-immediate sellouts.
The latest variants, as of Sept. 7, are three compact disc editions that Target will be carrying exclusively. (Target made a splash by announcing that 500 of its stores will remain open past midnight on the night of release to sell these CDs, along with the album’s standard edition, starting at 12 a.m. local time.) The newly revealed CDs from Target are the “It’s Frightening” edition, the “It’s Rapturous” edition, and the “It’s Beautiful” edition. These carry the same subtitles and cover artwork that Swift previously used for three CDs that were only available in her webstore, and quickly sold out; it’s unclear whether the Target editions have any exclusive packaging elements (apart from losing the trinkets that were advertised with the D2C versions).
One thing is clear from all these variants: Swift had some very fruitful photo sessions for this album. With each new image of each different edition, there has been a positive response to the alternative LP jackets or CD sleeves that follows along the lines of this tweet: “SHOULD’VE BEEN THE ALBUM COVER, BUT OK.”
Each of her limited editions for her own webstore releases — not including the Target variants — has arrived preceded by a countdown clock, and the promise that the variant would be on sale for 48 hours or “while supplies last.” The latter has definitely applied, as several of these releases to date have sold out within about an hour, although some took the better part of a day to sell through”.
PHOTO CREDIT: Tima Miroshnichenko/Pexels
There are clearly major artists who are cashing in and are just seeing how much they can make from fans. Some artists that release a different take of an album because it is more representative of them. Some might say that legacy artists do the same thing. Anniversary editions that are remastered or expanded so that they have some demos and outtakes. The Beatles among them. Whilst it adds layers and depths that were not present when the studio albums were released in the 1960s, all of the versions can be quite expensive. Vinyl packages that are not instantly affordable for most fans. However, I do think that there is a lot of it happening now. Artists swiftly reissuing their new album with a couple of new tracks. I guess, for legacy artists, reissues and expanded editions can add to their legacy. It can introduce their work to new fans. I am a bit torn about the subject. I can appreciate how artists today are not making money from streaming services. The only way they can earn money is from touring. Physical music not as profitable as it was decades ago. There is also pressure on artists to keep releasing music. If there is a gap of a few years even, then artists are seen as having gone away. Maybe overlooked. Reissuing albums or providing new editions keeps fans engaged. It also means that fans get these outtakes and songs not included on the album before. What do you do with these new songs? You could release them as singles, though I can understand why artists put out expanded editions with a few new songs. However, does it seem a bit too much to expect fans to shell out on this new, perhaps more expensive of an album they already have?!
People can choose not to buy that new edition, though I feel you get more value for money or something bigger with the new version. If I buy the original, I might not have money for this new version. Vinyl especially is expensive, so expanded and special editions can be pretty pricey. I don’t think most artists are trying to take advantage of fans’ dedication. I was a little galled by Taylor Swift and the various version of The Life of a Showgirl. Many fans will buy all of them and, as someone who does not need the money, what is the reason behind it? Swift might say these are collectable items. More interesting than release one version of the album and not giving fans choice. She is not the only one. Many artists put out a range of vinyl versions. Different colours and styles. Is this simply providing choice for fans or an opportunity for them to collect all the versions? I love a vinyl album with a great colour or design, but I struggle to see the purpose of multiple options. Positives of deluxe versions and reissues is that you do get something extra from artists. In the case of Kylie Minogue and Charli xcx, there are interesting reasons for their decisions. Remix albums allow us to see these songs in a different light. I do think that problems arise when there are those rushed reissues with bonus tracks. It seems a little pointless or too much. Not really offering much value. Multiple vinyl versions can cross the line into gauging fans. However, most artists do want to give their fans options and something special. Is the rise in reissues and special editions because artists realise that physical music and touring is their only revenue options? Is it more about creative freedom? I opened by talking about Dua Lipa and the Radical Optimism new version. One that extends the songs. Perhaps less to capitalise on fans’ devotion and more to do with releasing the album that she wanted to from the off. The subject of reissues, deluxe editions and multiple vinyl options is something that definitely…
DIVIDE opinion.
